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Daylight Photography – Applications in Editorial and Advertising

photoSCHOOL | Workshop | Yves Bachmann

To provide a precise understanding of how to consciously work with natural light—from direct sunlight to diffused lighting—and its targeted use in editorial and commercial photography.

Learning Objectives:

Participants will understand how to use lighting direction, intensity, and mood strategically to create visual impact and authenticity in editorial and advertising contexts.

Target audience:

Amateur, Professional

Course Instructor:

Yves Bachmann is a Swiss photographer who specializes in commercial and editorial photography and has his roots in photojournalism. This foundation continues to shape his work to this day: an open, observant eye that seeks intimacy and authenticity. He combines this approach with the precision and clarity of commercial photography, using it to develop a contemporary visual language that unites emotion and power. His use of light is characterized by restraint and atmosphere, enhancing the natural impact of his images. Among other projects, he works on campaigns for clients such as Lufthansa and travels to cover stories for publications like *Die Zeit*.

Equipment:

-

Links:

Website

Instagram

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January 2

Vision and Style